The World of Mobile

Mobile Ticketing to More than Double

In addition to forecasting a doubling of mobile ticketing penetration by 2013, Juniper Research has previously forecast a more than doubling of mobile ticketing transaction value between 2010 and 2012. The Juniper Research white paper “Mobile Commerce Strategies” indicates that rapidly increasing usage of mobile devices for tickets for all kinds of travel and entertainment, as well as sporting events, will be one of the main factors driving the growth of mobile commerce. Mobile ticketing transactions are forecast to exceed $100 billion (based on gross transaction value) as soon as 2012. This is more than double the market in 2010.

Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion last year. Juniper says the transport sector is leading the way, with SMS, bar code and app-based services offered by rail and metro providers and airlines.

http://www.marketingcharts.com/direct/mobile-ticketing-to-reach-750m-users-by-2015-16627/

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