What Smartphone Users Want

Smartphone Users More Concerned with Speed, Less with Cost

comScore also analyzed the reasons consumers cite for not utilizing their mobile devices for financial activities. Two major differences among smartphone users and non-smartphone users who do not perform mobile financial activities stood out. Perhaps not surprisingly, 29% of non-smartphone users stated cost as a reason for not accessing these accounts, while only 10% of smartphone users said the same thing (comScore says unlimited data plans void this concern for many smartphone users).

Conversely, 26% of smartphone users also indicated that slow connection speeds hindered their mobile financial service usage, compared to only 9% of non-smartphone-users.

Otherwise, the results indicated that preference for using a fixed online device topped the list for both smartphone and non-smartphone users at 53% and 45%, respectively. Security concerns were also rated highly as a concern among both smartphone users (33%) and non-smartphone users (30%). Demonstrating the overall strong awareness of these services, only 6% of smartphone users and 5% of non-smartphone users stated not knowing about these services as a reason why they did not access these accounts.

http://www.marketingcharts.com/direct/mobile-financial-service-users-grow-54-yoy-16747/comscore-mobile-finance-why-not-mar-2010jpg/

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