Back to the beginning of this Trend Briefing:
MASS MINGLING is happening because people can. There's now an all-encompassing information layer* on top of real-world daily life, that (especially when mobile and location-based), turns 'connecting' into 24/7 and 'on the go', further blurring the boundaries between online and offline.
This layer has created a space in which following, finding, tracking, connecting to, and ultimately (spontaneously) meeting up in the real world with interesting known and unknown people will be easy, automatic, instinctive, convenient, and even natural. And thus, for many, connecting to 'strangers' is rapidly becoming second nature.
For a glimpse of things to come, dive into location-based 'meet-up' services like Foursquare (now doing 700,000 check-ins per day), Gowalla, Google Latitude and Loopt.
By the way, the first official Foursquare Day took place this April. News of the event spread by word of mouth, leading many users to organize parties and gatherings celebrating the social network.
* Let's not forget that this emerging layer also taps into a vast reservoir of local knowledge and content that has been growing online for years. This incredible info-infrastructure further helps (if not encourages) MASS-MINGLING prone consumers to select venues and activities (based on profiles, preferences, reviews etc.) before venturing out.
http://www.trendwatching.com/trends/massmingling/
http://www.depsyl.com/
http://back2basicnutrition.com/
http://bionutritionalresearch.olhblogspace.com/
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