MASS MINGLING follows the pattern of any consumer trend, whereby an existing human need is unlocked in a new way. In this case, interacting with other people - a fundamental need (which goes beyond simply enjoying one another's company, or being emotionally dependent on other people) - has become easier thanks to new technology.
So, no surprise here that hundreds of millions of people are now adding and tending to personal profiles (listing likes and dislikes, interests, preferences, physical assets, and opinions), making it easier than ever before to ‘discover', or stay in touch with, likeminded others*. Think friends and family, colleagues, romantic interests, and those sharing similar hobbies, interests, political preferences, grievances or causes. And all this 'befriending' takes place in unprecedented quantities: never before were people able to build and maintain such extensive and relevant personal networks.
Some numbers:
Twitter: 100 million+ users, with 50 million tweets sent each day.
Facebook : nearing 500 million users. The average user has 130 friends, spends 55 minutes a day on the site and receives three "event invitations" to real-life gatherings every month (in December 2009, the company stated that 3.5 million events were created every month). Next? According to The New York Times, Facebook will soon incorporate 'location' in two ways: its own features for sharing location and APIs to let other sites and apps offer location services to Facebook users. This could well be a MASS MINGLING killer app.
LinkedIn : over 65 million members. A new member joins LinkedIn approximately every second.
A ‘veteran’ MASS MINGLING engine like Meetup has 6.1 million members, handling 2.2 million RSVPs and 180,000 meet-ups, in 45,000 cities a month.
Nearly three quarters (73%) of online teens and an equal number (72%) of young adults* use social network sites. 73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn. (Source: Pew, Feb 2010.)
* Hundreds of millions of personal pages, feeds, status updates, tweets, profiles, blogs—courtesy of the Facebooks, the Twitters, the LinkedIns—are building an eternally up-to-date encyclopedia of individuals. Some thoughts on how this will lead to 'forever connected' amongst younger generations, from our fave media guru Jeff Jarvis:
“Thanks to our connection machine, they [young people] will stay linked, likely for the rest of their lives. With their blogs, MySpace pages, Flickr photos, YouTube videos, Seesmic conversations, Twitter feeds, and all the means for sharing their lives yet to be invented, they will leave lifelong Google tracks that will make it easier to find them."
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