10% of Adult Cell Phone Users Have Downloaded Apps in Past Week
Those who download apps do so fairly frequently. Among apps downloaders, roughly half (53%) say their most recent download was in the past 30 days, including one-third (33%) who say their last download was within the past week.
As a fraction of all cell phone-using adults, that equates to 15% who have downloaded apps in the past month, and 10% who have downloaded apps in the past week. Among cell-phone users younger than age 30, 20% have downloaded an app in the past week.
As a fraction of all cell phone-using adults, that equates to 15% who have downloaded apps in the past month, and 10% who have downloaded apps in the past week. Among cell-phone users younger than age 30, 20% have downloaded an app in the past week.
1 in 8 Adult Cell Phone Users Have Paid to Download App
Among the 29% of adult cell-phone users who download apps, just less than half (47%) have paid for an app, with the remainder saying they only download apps that are free. Put in broader context, that means that 13% of all adult cell phone users have paid to download an app to their phone. There are few notable demographic differences between downloaders who pay for apps and those who do not.
Average Adult Cell Phone App User Has 18 Apps
Among adult cell phone users who have software applications on their cell phones, the mean number of apps is 18. However, the median number of apps is 10, indicating there are heavy apps users on the high end of the response scale who have a disproportionate number of apps on their phones. This is particularly true among the youngest adults.
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