Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers
Earlier this year, we touched upon the MASS MINGLING trend in our ‘10 trends for 2010’ briefing, but this phenomenon now warrants its own, full briefing:
As predicted by digital gurus more than a decade ago, hundreds of millions of people are now living large parts of their lives online (and lovin’ it!). However, this has not turned entire generations into homebound, anti-social zombies (another popular forecast). Au contraire: social media and mobile communications are fueling a MASS MINGLING that defies every cliché about diminished human interaction in our ‘online era’.
So (for now), forget a future in which the majority of consumers lose themselves in virtual worlds, with cities dying and kids never seeing the light of day; expect people to mingle and meet up like there’s no tomorrow. A definition:
MASS MINGLING Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Constant updates, GPS and mobile online access is now bringing this explosion of dating, networking, socializing and mingling to the real world domain.
Here’s what driving this trend, in more detail:
Continued Tomorrow
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