The World of Mobile

Mobile payments—the ability to make payments using a mobile handset—is an emerging opportunity. While it's already a success in certain countries and with fringe audiences, mobile payments have not yet achieved success on a global scale. However, it is anticipated that this will begin to change in 2011 as the number of mobile payment users starts a significant run up from 116 million to over 375 million in 2015, says In-Stat (www.in-stat.com). “There appears to be consumer demand for mobile payments,” says Amy Cravens, Market Analyst. “Consumers do recognize pain points with current payment systems and indicate support for a cleaner, easier alternative. If mobile operators are able to push beyond the infrastructural challenges and introduce these services to the mass market, the transactional value of the mobile payments market is positioned to grow nearly tenfold over the next several years.” Recent research findings identifies the market's preparedness including: • Significant smartphone penetration. • Consumer comfort level with purchasing goods with their phone through existing channels . • A desire among mobile operators to develop opportunities to generate revenue from mobile based commerce. • Infrastructural developments supporting contactless payments, including NFC-enabled mobile phones and point-of-sale (POS) terminals. http://www.instat.com/press.asp?ID=3069&sku=IN1105000SI http://www.depsyl.com/ http://back2basicnutrition.com/ http://bionutritionalresearch.olhblogspace.com/