High Quality of Life ... Antioxidants

Continued from Yesterday

Condition-Specific Antioxidants

Consumers are increasingly looking for antioxidants that can help them manage specific health conditions. An antioxidant such as lutein is fairly well known for its benefits for eye health, just as cranberries are generally recognized for their ability to treat urinary tract infections. As antioxidants continue to grow in popularity and the list of antioxidants gets longer, consumers are eager to find condition-specific antioxidant products.“

A lot of the trends in the industry right now are specifically related to aging and disease conditions,” said Kyowa Hakko’s Ms. Todd. “Therefore companies are looking at solutions to increase mobility and improve digestion because these are key issues for people as they age. Although glutathione has several health benefits, at Kyowa Hakko we are keeping our message simple right now and focusing on its antioxidant/anti-aging applications."

“Beauty from within” is a relatively new product category of ingestibles, sometimes referred to as cosmeceuticals and nutricosmetics. These antioxidants are being positioned as “beauty enhancing” ingredients. “New niche opportunities exist for pairing shelf-stable beauty food concepts with cosmetic brands in department stores where food is not traditionally sold,” said the U.S. Highbush Blueberry Council’s Mr. Payne.

Antioxidant research is also shifting its focus from oxidative stress to inflammation. Oxidative stress and inflammation are interrelated—inflammatory cells generate reactive oxygen species, while oxidative stress may participate in the initiation of inflammation, a process often associated with aging. A consumer suffering from arthritis would rather turn to a product with proven efficacy for reducing joint problems than, say, an antioxidant only boasting high ORAC values.“

High sensitivity C-reactive protein is a major marker in the bloodstream indicative of inflammatory processes in the body,” said Natural Health Science’s Mr. Schonlau. “Taking an antioxidant may help to lower these inflammatory processes and consequently this marker will decrease in the blood.”

Continued

Tomorrow

http://www.nutraceuticalsworld.com/contents/view/31627

http://www.depsyl.com/

http://back2basicnutrition.com/

http://bionutritionalresearch.olhblogspace.com/