Future Trends
Emerging Health Conditions:
Aging and obesity and its associated co-morbidities - heart disease, diabetes, hypertension, cancer, and respiratory ailments - will continue to occupy the public health agenda for many years to come because of the current high prevalence of obesity in the adult population and the growing tide of obesity and type 2 diabetes in children. This means that there will be a continuing need and interest in the development of novel fortified products to help people lose weight, lower blood cholesterol, control blood sugar, lower blood pressure, combat tumor development and bolster immunity to fight infectious diseases. A key public health measure will also be to get people up and moving. Diet and exercise work synergistically as key ingredients in a healthy lifestyle needed to combat obesity and chronic disease. Novel and convenient fortified products directed to a generally more active adult population should continue to find an expanding market in the future.
Geographic Considerations:
Future population growth trends and rising standard of living and economic markets indicate that the already huge untapped markets for new products in China, India and Brazil that will continue to grow into the future. Regionally Asia, South America and North America have growing populations (Figure 1) and offer hope for expanding market opportunities.
https://www.fortitech.com/Portals/0/HTMLImages/docs/Nutrients%20Impacting%20Men’s%20Health_FINAL_ENG.pdf
http://www.depsyl.com/
http://back2basicnutrition.com/
http://bionutritionalresearch.olhblogspace.com/
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