Endomondo, the startup that developed the Endomondo Sports Tracker app, raised $800,000 in its first round of funding from SEED Capital, the largest venture fund in Denmark. The app provides GPS tracking of and distance-based sport, according to the company, and already has more than 2.3 million downloads. The app receives about 10,000 new downloads per day and counts users in more than 200 countries. The app first launched in 2007.
What sets Endomondo apart from most of its competitors is it multiplatform approach: The app is available on iPhone, Android and BlackBerry, sure, but also on Symbian, Windows Phone, Windows Mobile and Java phones. According to the company the app is available on more than 250 handsets and supports almost all GPS phones.
“Similar apps such as RunKeeper cover just a couple platforms,” Endomondo noted in its press release.
“From the beginning, our vision has been to make sports more fun and help people become physically active,” Mette Lykke, Co-Founder Endomondo stated in a company release. “We strongly believe that technology – used in the right way – can be very motivating. This infusion of funding will help us to continue to grow the Endomondo Sports Tracker and expand its most distinctive element – the social aspect of sharing and peptalking.”
Endomondo’s angel investors include Victor Feddersen, a Danish Olympic champion and world record rower, and Jacob Aqraou, a general manager at eBay Classified Group.
Endomondo’s app works in conjunction with Bluetooth-enabled heart rate monitors from Polar and Zephyr if the user has certain phones.
For more on the investment, read the full press release after the jump. Keep reading>>
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