US Private Label Dollar Share Climbs Since ‘05

Private label dollar share climbed in the US between 2005 and 2010 while declining in Canada, according to data from a new Nielsen Company report. “The Rise of the Value-Conscious Shopper” indicates private label dollar share in the US during those five years increased almost 14%, from 15.3% to 17.4%.

In contrast, Canadian private label dollar share dropped about 6%, from 19.3% to 18.1%. During 2010, store brands brought in nearly $90 billion of revenue in the US and $11.4 billion in Canada.

Recession Spurs US Store Brands

Nielsen analysis indicates the recession has ignited store brand activity during the last few years in the US. However, in Canada, national brands have met Canadians’ needs for value by driving more sales through feature pricing.

Store brand performance varies by department in both countries. In Canada,store brands outperform national brands only in produce and health and beauty. Meanwhile, in the U.S., Nielsen shows greater development in food and beverage categories and store brand share growth in all departments except dairy. While the vast majority of category sales in both Canada and the US are branded items, Nielsen predicts store brands likely will continue to grow in both countries during the long-term.

http://www.marketingcharts.com/direct/us-private-label-dollar-share-climbs-since-05-16541/

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