Mobile World

Far East/China Will Have Most Users

Juniper predicts that in 2015, the Far East and China will be the largest global mobile ticketing market by a substantial margin, representing about one-third of mobile ticketing users. The Africa/Middle East market will follow, with North America, Western Europe and the rest of Asia Pacific all roughly tying for market size behind it.

The Indian Subcontinent, Eastern/Central Europe, and Latin America markets will represent a smaller portion of the global mobile ticketing market.

Penetration Rate to Double in 2 Years

Juniper says the key years for global mobile ticketing growth will be 2011-2013, when the availability of commercial mobile ticketing services and the growth of near-field communication (NFC) technology in countries other than Japan should double penetration rate to roughly 9%.

Ticket Issuers, Vendors Help Grow Market

Juniper Research identifies a number of entities it says are helping grow the mobile ticketing market. On the ticket issuer side, these include Live Nation/Ticketmaster, Tickets.com, Major League Baseball, and various airline/railway/bus companies. On the vendor side, Juniper does not cite specific companies but says IT developers in fields such as NFC, mobile networking, SMS text messaging, barcodes, and mobile POS devices are helping to spur growth of mobile ticketing.

http://www.marketingcharts.com/direct/mobile-ticketing-to-reach-750m-users-by-2015-16627/

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