Nutrients Impacting Men's Health

Future Trends

Emerging Health Conditions:

Aging and obesity and its associated co-morbidities - heart disease, diabetes, hypertension, cancer, and respiratory ailments - will continue to occupy the public health agenda for many years to come because of the current high prevalence of obesity in the adult population and the growing tide of obesity and type 2 diabetes in children. This means that there will be a continuing need and interest in the development of novel fortified products to help people lose weight, lower blood cholesterol, control blood sugar, lower blood pressure, combat tumor development and bolster immunity to fight infectious diseases. A key public health measure will also be to get people up and moving. Diet and exercise work synergistically as key ingredients in a healthy lifestyle needed to combat obesity and chronic disease. Novel and convenient fortified products directed to a generally more active adult population should continue to find an expanding market in the future.

Geographic Considerations:

Future population growth trends and rising standard of living and economic markets indicate that the already huge untapped markets for new products in China, India and Brazil that will continue to grow into the future. Regionally Asia, South America and North America have growing populations (Figure 1) and offer hope for expanding market opportunities.

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Nutrients Impacting Men's Health

Heart Disease:

Heart disease is the number one killer for men. The pathogenesis of this chronic disease clearly points to elevated LDL-cholesterol as an important risk factor and the importance of blood lipid control in heart disease prevention. Reduction in total dietary fat intake is generally recommended, including a reduction in saturated fat and increases in monounsaturated and polyunsaturated fatty acid intake to improve a person’s cardio profile. Blood cholesterol-lowering ingredients, such as plant stanols to prevent cholesterol absorption or beta-glucan derived from oats have known beneficial effects and can be an important part of a heart-healthy diet to lower blood LDL-cholesterol. Other important nutrients include DHA and EPA, omega-3 fatty acids found in marine oils, which help to lower blood triglyceride concentrations, another risk factor for heart disease. These fatty acids also have a general anti-inflammatory effect that could help to promote heart health because chronic inflammation is another important risk factor for heart disease. Other bioactive food components, such as curcumin are emerging as potentially useful anti-inflammatory ingredients.1

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Nutrients Impacting Men's Health

Men: Demographic Profile

There are almost 3.5 billion males in the world and 57% of those are between the ages of 20 and 65 years old. This huge market of almost 2 billion adult men is in the prime of their productivity. This group is becoming more and more concerned with maintaining good health to help sustain their productivity and to ward off the development of chronic diseases and their associated morbidity and mortality. Given the just over 1% growth rate in the world’s population, the men’s market is also a growing market worldwide. However, regional differences in population growth are evident in different parts of the world (Figure 1). The population of less developed countries is five times that of the more developed countries. Moreover, growth rates as a percent of the region’s population vary by five-fold in developing countries compared to developed countries being 1.3% and 0.26%, respectively.

Figure 1. Population growth rates in various populations -0.4

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