Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again.
Linchpin
Seth Godin
http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html
http://www.depsyl.com/
http://back2basicnutrition.com/
http://bionutritionalresearch.olhblogspace.com/
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