Genetically modified foods becoming staple in America's diet

Continued from Yesterday

Europeans are already mistrustful of the technology. The European Union bars genetically modified foods and seeds - costing U.S. biotech firms about $200 million a year in lost corn exports alone.

While an outright ban on the technology seems unlikely in the U.S., consumer unease is evident.

Last fall, Oregon voters defeated a measure requiring the labeling of genetically engineered foods - but only after support dwindled from two-thirds of the voters to less than than 30 percent in the final three weeks. Opponents spent $4.5 million on a last-minute ad blitz, according to the Portland Oregonian.

Labeling measures have surfaced in Congress since 1999, and several state legislatures are now mulling mandatory labeling laws. A poll conducted in 2001 for the Pew Initiative on Food and Biotechnology found that 75 percent of people wanted to know whether their food contained products that were genetically altered.

"I think a lot of our customers want a better connection with their food," said Lisa Malmarowski, marketing manager for Outpost Natural Foods, which operates stores in Milwaukee and Wauwatosa, Wis.

"We are not anti-tech, we are not a lot of Luddites here. We just want to know more about where our food comes from."

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