Among smartphone owners who are aware of location-based apps but choose not to use them, about one-third cite privacy concerns as the chief barrier to their usage. More than 25% say they have no need, interest or benefit related to location-based apps, and close to 20% say location-based apps are redundant to how they already connect to their smartphones.
ExactTarget: Smartphone Users More Tuned into Facebook
Another possible reason for the dominance of Facebook Places is the fact Facebook usage is considerably higher amongst smartphone users, according to recent data from ExactTarget which finds 23% of smartphone users check Facebook constantly throughout the day. This figure is about double the 12% of non-smartphone users who do so. Furthermore, 32% of smartphone users check Facebook at least once per day, 14% higher than the 28% of non-smartphone users who are daily Facebook checkers.
About the Data: White Horse enlisted survey respondents through an online “workforce,” Mechanical Turk (or “MTurk”) where workers earn small incentives to complete piecework. White Horse submitted the survey as an online “task” for volunteer workers to complete. The survey ran from February 16-23, 2011, and included a total of 437 people. Respondents were required to live in the US, be at least age 14 and own and use a smartphone
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