Slightly more than half (53%) of shoppers say they often find lower prices online than in stores. Another 40% say online recommendations from other consumers have more impact on their purchase decisions than online marketing messages from retailers.
However, only about one in four (24%) consumers expects their favorite retailers to provide them with information access via apps, social media, and/or mobile alerts and messages. And only 16% want retailers to interact with them via mobile device in the store.
In terms of easing shopping with multichannel media, only 17% of consumers say retailers’ use of social media, smartphone apps, and/or mobile messaging/texting has made it easier for them to shop.
http://www.marketingcharts.com/direct/4-in-10-shoppers-interact-wretailers-via-socnets-17027/deolitte-retail-socnet-apr-2011jpg/
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