The total global mobile ticketing user base will exceed 750 million consumers by 2015, according to a new whitepaper from Juniper Research. Data from “Ticketing Goes Mobile” indicates this will equal 12.7% of all global mobile users, close to triple the predicted mobile ticketing penetration rate of 4.5% for 2011.
Juniper defines a mobile ticketing user as a consumer who stores a ticket for travel, a venue or event on their mobile device for later redemption.
http://www.marketingcharts.com/direct/mobile-ticketing-to-reach-750m-users-by-2015-16627/
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