They’re more exotic, more condition-specific, and more important than ever.
Thinking generously (and probably factoring food into the total), Malcolm Nicholl, president and CEO of ResVez, Inc., estimates that the U.S. market for anti-aging products is roughly $20 billion.
Mr. Nicholl, whose company is based in Rancho Santa Fe, CA, also states that gourmet chocolate is a $3 billion industry. Opportunistically, he has developed a single product designed to penetrate both markets. Called Winetime, it is a nutrition bar that the company says “can be enjoyed as a healthy indulgence, a snack, or even a meal replacement.”
Mr. Nicholl says, “Each dark chocolate Winetime bar contains as much resveratrol as you would find in 50 glasses of red wine and also has dates, almonds, seven extra superfruits and seven grams of fiber.”
It may be too early to declare Winetime bars the beginning of a new direction in antioxidant delivery. Nonetheless, Mr. Nicholl’s niche product shows how far antioxidants have come. He no longer believes that it is enough to offer a conventional capsule, arguing passionately that “consumers are looking for antioxidants in a more palatable form and definitely more condition-specific.”
Continued Tomorrow
http://www.nutraceuticalsworld.com/contents/view/17800
http://www.depsyl.com
http://back2basicnutrition.com/
http://bionutritionalresearch.olhblogspace.com
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