Would Believe Brits Send Most Texts?

Ninety percent of UK mobile subscribers sent at least one mobile text message in June 2010, according to new MobiLens data from comScore.

UK Leads Many Mobile Phone Activities

Out of the EU5 nations of UK, France, Germany, Italy and Spain, the UK leads in performance of many mobile phone activities. While the EU5 average for sending a mobile text to another phone was 82.9% in the three-month average ending June 2010, the UK average was 90.6%. Italy trailed with a 79.6% average.

The UK also led in using applications (including native games), 41.5% compared to 35.8% overall. France significantly lagged at 26%. Another 36.7% of UK mobile subscribers used a browser, compared to 25.9% overall and only 20.4% in Germany.

In addition, the UK led in accessing social networking sites or blogs (23.8% compared to 14.9% EU5 and 8.9% Germany) and accessing news (36.5% compared to 29.7% EU5 and 23% Germany).

http://www.marketingcharts.com/direct/brits-send-most-texts-14024/comscore-mobile-benchmark-eu5-june-10-august-2010jpg/

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