Fewer Americans Spend Less Time with Web-based Email
Recent comScore analysis of web-based email trends revealed that fewer Americans visited web-based email destinations and spent less time doing so in 2010 as compared to 2009. In November 2010, more than 153 million people visited web-based email providers, decreasing 6% from the previous year.
In terms of engagement, overall time spent in the email category declined 9%, while total pages viewed dropped 15%. Despite such declines, however, comScore advises that email remains one of the most popular activities among US web users, reaching more than 70% of the US online population each month.
http://www.marketingcharts.com/direct/canadian-email-use-drops-16567/comscore-canada-email-hh-2010-mar-2011jpg/
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