Antioxidants Today! - Continued from Yesterday
They’re more exotic, more condition-specific, and more important than ever.
Below the Surface
Is Mr. Nicholl right? Only time will tell. Meanwhile, there is no question that public awareness of the benefits of antioxidants is at an all-time high.
Statistics published by Nutrition Business Journal, while not as grandiose as Nicholls’ estimate, show that antioxidant supplements are reaching record numbers. In 2008, sales totaled $4.6 billion, up nearly 6% over the year before, and a huge jump from the $3 billion reported in 2006. This during a year when the real estate market collapsed and the economy tanked in late summer.
NBJ noted that in 2008 the top five categories of anti-aging products were vitamin B, vitamin C, CoQ10, vitamin E and vitamin A/beta-carotene.
As with the tip of an iceberg, the visible position of these five time-tested ingredients may be deceptive. Below the surface is where the real heft and impact of the market will be felt, according to experts. That’s where you’ll find more exotic, more novel approaches to antioxidant nutrition—including superfruits, flavonoids, isoflavones, polyphenols, herbs, extracts, enzymes and more.
Continued Tomorrow
http://www.nutraceuticalsworld.com/contents/view/17800
http://www.depsyl.com
http://back2basicnutrition.com/
http://bionutritionalresearch.olhblogspace.com
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