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Monday, February 28, 2011

US Gains on EU5 in Smartphone Adoption



Comparisons of the growth of the US smartphone install base and EU5 smartphone install base during 2010 show the US making gains, according to a new report from comScore. Data from “The 2010 Mobile Year in Review” indicates the US had a smartphone install base of about 63.2 million in December 2010, compared to about 72.6 million in the EU5 nations of Italy, UK, Germany, Spain and France.

While the combined EU5 nations have a smartphone install base about 15% larger than that in the US, comScore data indicates the EU5 base was 25% larger in December 2009. In addition, 47% of US mobile subscribers use mobile media, compared to 35% of EU% mobile subscribers.

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