Pages

Saturday, November 20, 2010

Australian Regulators Fine Drugmakers for Misleading Claims, Breaching Code of Conduct

Medicines Australia has fined several drugmakers for misleading advertising or breaching its code of conduct, including a $200,000 fine to Roche for making misleading claims about its anemia drug Mircera. The fine stems from a complaint lodged by Amgen, which markets competing products Epogen (epoetin alfa) and Aranesp (darbepoetin alfa). According to the complaint, Roche made a number of misleading claims in a poster presentation at a medical convention, a website promoting Mircera (methoxy polyethylene glycol-epoetin beta) to healthcare professionals and a Mircera dosing card that depicted Amgen’s drugs as inferior to Mircera.

http://www.fdanews.com/newsletter/article?issueId=14239&articleId=132076

No comments: