Has Smartphone Adoption Hit the Wall?

A perspective from Phil Asmundson, Vice Chairman and U.S. Technology, Media & Telecommunications Leader, Deloitte LLP

Quick – how many times will you reach for your mobile phone over your land line even when the land line is within easy reach? If you’re like me, the mobile phone wins nearly every time. Similarly, in the not-so-distant future, the smartphone will likely win in the same match-up with a laptop, for a host of purposes that go way beyond phone calls. In our study, we found that 56% of smartphone owners use the device as a replacement for their laptop while away from home, but that’s just the beginning. In fact, I think smartphones will become one of the most important devices we own, period. And that will have serious implications for any organization’s digital strategy.

As I often tell my clients, if you want a glimpse at the future, just look at what Millennials are doing. The generational shifts in smartphone usage patterns are striking. Older smartphone users rely on their devices for a relatively small number of tasks today – talking, camera functionality and texting, for example. But our research shows that as you move down the age curve, younger users rely on their smartphones for more than double the number of tasks, such as social media and gaming.

Eventually, we believe this trend will expand across generational lines, with older smartphone users depending on their phones for a much larger number of tasks. And they’ll have more options, from managing their finances to monitoring their health. While this has clearer implications for phone service and technology providers, what is less clear is how other companies will lead the charge in providing richer, smartphone-enabled services to meet growing demand.

Which is all one way of saying that if you haven’t thought through the implications of the rise of the smartphone, it’s time.


http://www.deloitte.com/view/en_US/us/Industries/media-entertainment/bd2cdadf9fbcd210VgnVCM2000001b56f00aRCRD.htm

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