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UnitedHealth’s OpumizeMe Walking Challenge at CES

Health insurance provider UnitedHealth is setting up a fitness challenge at CES for attendees called the OptumizeMe Walking Challenge.

(The screengrab above is from UnitedHealth’s recently released OptumizeMe Windows Phone 7 app.)

United notes that “discovering all of the great new products at the world’s largest consumer electronics show requires a lot of walking, and UnitedHealth Group is giving attendees a chance to be rewarded for all that activity.” The first 750 CES attendees to stop by UnitedHealth’s booth will receive pedometers. Whichever user logs the most steps taken over the course of the two days (January 7 and 8) will receive a brand new iPad 16GB.

http://mobihealthnews.com/9855/ces-preview-slideshow-mobile-health-devices/9/

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