New Growth for Herbs and Botanicals

Many factors are converging to inspire herbal supplement use by an estimated one quarter of adult Americans, ushering in ‘the largest sales increase in the mainstream market in recent memory,’according to Mark Blumenthal, HerbalGram editor and American Botanical Council executive director.

Factors supporting this momentum include an aging population wanting to stay, or get healthy, an increased awareness of possible conventional drug side effects and limited, or no, medical insurance—and all are driving people to take proactive steps in personal, natural healthcare.

Green Light for Herbs and Botanicals

Sales of herbal dietary supplements in mainstream U.S. food, drug and mass markets increased more than 14% last year, generating $336 million in sales, according to a recent report published in HerbalGram, the quarterly journal of the American Botanical Council, Austin, TX. Not included in these figures are retailers including Wal-Mart, Sam’s Club, convenience stores and other large warehouse-buying clubs, which could add substantially to the bottom line.

“This news is really remarkable,” said Mr. Blumenthal, noting that, “in the most economically difficult market in over 70 years, when almost all consumer goods experienced a drop in sales, consumers voted strongly with scarcer dollars for herbal dietary supplements.”

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