Who's Buying What in Super Bowl 2011

Groupon Makes Big Bid on Traditional TV, Buys Super Bowl Pregame

Social E-commerce Sensation Looks Beyond Word-of-Mouth, Lines Up Shops for Major Push

With a swift talk-to-the-($6 billion)-hand, Groupon turned down an acquisition offer from Google. But as it eyes more global markets and aims to connect with a wider swath of consumers -- while also fending off mounting competition from the likes of Living Social and other daily-deal clones -- Groupon is turning to Madison Avenue. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV.

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