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Friday, January 21, 2011

Five Up-and-Coming Mobile Shopping Sites














JCPenney

This department-store retailer's site stands out for its simple design and navigation, as well as easy access to current sales.

Shoppers can also find a store, sign up for mobile alerts, track orders and view weekly deals from the site. Select videos, including commercial spots, are also easily accessible.

Within categories, shoppers can further filter results. In the kitchen furniture section, for example, it's possible to filter results by subcategory (bar stools, chair cushions), decor style (modern, country) or color. At-a-glance results are packed with information, including an image, original price and sale price, number of reviews and stars indicating the product's customer rating. Oddly, the actual reviews aren't readily available.

http://adage.com/digital/article?article_id=148227

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