Close to Half of US Mobile Subscribers Use Mobile Media
In December 2010, nearly 47% of mobile subscribers in the US were mobile media users (browsed the mobile web, accessed applications, downloaded content or accessed the mobile Internet via SMS), up about 17% from the previous year, according to a new report from comScore. Data from “The 2010 Mobile Year in Review” indicates the growth in mobile media usage is largely attributable to the growth in smartphone adoption, 3G/4G device ownership and the increasing ubiquity of unlimited data plans, all of which facilitate the consumption of mobile media.
http://www.marketingcharts.com/direct/close-to-half-of-us-mobile-subscribers-use-mobile-media-16259/comscore-mobile-handset-consideration-2010-feb-2011jpg/
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