World of SmartPhones

New Entrants Poised to Join Smartphone Market

The number of players in the global smartphone market is set to substantially increase between 2010 and 2015, according to a new white paper from Juniper Research.

Apple Shows the Way

“Vendors Vie for Smartphone Market Position” credits the Apple iPhone with opening the smartphone market to a wider array of providers. By linking the hardware device, the smartphone, to a content delivery platform, the App store, Apple has managed to create a powerful hardware/ content combination. Thus Apple has removed one of the main barriers to entering the smartphone market: how to generate revenue out of content.
Hardware Advances Will Likely Spread

Successful advances in hardware may spread rapidly to all smartphone manufacturers. Several important developments in particular will likely be seen during the next five years:

■Smartphones will increasingly be equipped with HD video recording capabilities. Several handsets already have HD video recording available such as the Samsung OMNIA I8910 HD and Sony Ericsson’s Vivaz. Economies of scale will reduce the cost of this component as more OEM handset vendors will adopt HD video.

■High-end smartphone devices are expected to have dual core processors by the end of 2010; by 2012, most smartphones will have dual core processors. (With a dual core processor, different applications can be split between the processors, saving on battery life and improving processing speed.)

■New form factors are expected to emerge particularly as smartphone devices become smaller, typically to the size of a standard handset.

■Samsung’s pico projector phone, called Beam which was launched at Mobile World Congress 2010, is expected to be the first of several handsets that are equipped with projectors to get over the problem of limited screen “real estate” inherent in the smartphone device.

■3-D technologies for video and still photos are being developed by several handset manufacturers. This is achieved by mounting two cameras on the device to replicate the distance between the eyes.

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