Geolocation Users See Social Benefit
Users of smartphone-based geolcoation apps are most likely to see connecting to other people as their primary benefit, according to a new study from digital marketing agency White Horse. Results of “Lost in Geolocation” indicate 41% of smartphone owners cite connection to other people they know or could meet as the most important benefit geolocation apps provide.
Finding Places Lags behind Social Connection
Finding a place liked by people they trust came in a distant second, cited by only about half as many geolocation users (21%). The only other benefit cited by a double-digit percentage of users was insight about travel/movement patterns (17%).
4 in 10 Smartphone Operators Use Location-based Apps
Survey results indicate about four in 10 (39%) smartphone operators use one or more location-based apps, with 61% not using any. Awareness levels are higher than usage levels, as 56% of smartphone operators report knowing about location-based apps.
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